Monster Energy Rolls Out A Unique Recycling/Pro Pit Party Campaign For The ‘09 Supercross Season!
Fans at 12 of the 17 Monster Energy AMA Supercross, an FIM World Championship, rounds can get in the pro pits free with an empty can of Monster!
CORONA, Calif., (Dec. 17, 2008) – In an effort to sustain environmental cause efforts throughout the action sports industry, Monster Energy has teamed with Monster Energy AMA Supercross, an FIM World Championship, promoter Feld Motor Sports and recycling specialist Global Inheritance on a recycling promotion dubbed Monster Energy “Goes Green” supercross recycling program for the majority of series events in 2009.
Simply put, fans attend Monster Energy Supercross rounds where the pro pit setup allows for fan access can receive - at no-cost - admission to the exclusive race team area if they bring an empty can of Monster Energy. Note: The free pro pit access at the stadium (with a can of Monster) is based on also having a valid event ticket.
“Monster Energy has championed environmental challenges since the company’s inception and we’re making every effort to apply this viewpoint towards numerous causes associated with event’s Monster Energy is part of – such at Monster Energy Supercross,” said John Lee, Director of Sports Marketing for Monster Energy. We’re pleased to see Feld Motor Sports, the producers and promoters of Monster Energy Supercross, on board with ourselves and Global Inheritance on this most worthy cause.”
Another visible aspect of the Monster Energy “Goes Green” recycling promotion at the participating supercross rounds will be the custom-painted Monster Energy can receptacles, designed by Monster Energy athletes Jason Lawrence and Kyle Loza, along ones painted for Pro Circuit and Kawasaki by Monster Energy’s in-house design team and AP Designs.
The fully-integrated marketing campaign will include in-store retail displays, television spots, radio commercials, online and print publicity campaigns and extensive on-site activation at each of the 12 Monster Energy Supercross events. Once in the pro pits the fans’ experience will be further enhanced by interactive art and an experiential campaign featuring the “TRASHed” art exhibit which showcases the work of Lawrence and Loza – among others. Fans will also be able to hop on a stationary bike and create their own power to light a light bulb in the “Energy FACTory” display.
And, of course, free stuff abounds at the Monster Energy “Goes Green” supercross recycling promotion with Monster Energy stickers, signing cards and bracelets at the recycling store (one can = one item).
Finally, the Monster Energy “Goes Green” supercross recycling campaign will be featured at 12 of the 17 rounds, excluding Atlanta, Indianapolis, Daytona Beach, Fla., Toronto and Las Vegas. And to kick off the season in a few short weeks in Anaheim, Calif., at Angel Stadium, Those planning to attend Anaheim I (1/3), II (1/17), and/or III (2/7) can purchase their Monster Energy products at all Circle K and Stater Bros. stores in the Southern California area. Circle K, the official convenience store of the Anaheim Monster Energy Supercross races, has all 16 oz. Monster cans at two for $3. Stater Bros., the official grocery store of Monster Energy® Supercross, has all 16 oz. Monster cans at the everyday low price of $2.29.
For more information on the Monster Energy “Goes Green” program check out Global Inheritance’s website: www.globalinheritance.org
Monster Energy supports the sport. Be it recycling, rally, insane distance jumping, MX, MotoGP, road racing, supermoto, off-road, FMX, skate, MTB, wake, mini bikes, surf, snow, BMX – name it – the athletes are rockin’ Monster Energy more than anything these days. Check out all the types – Original Monster Energy, Monster Lo-Carb, Monster Assault, Monster Khaos, Monster’s fruit juice hybrid dubbed “M-80,” the party-friendly MIXXD, the ground-breaking Java Monster premium coffee & cream drink line supercharged with our Monster Energy blend, along with the new Monster Energy “Hitman” energy shot. Everyone at Monster works hard to recycle – hope you do as well. On the ‘Net at www.monsterarmy.com and www.monsterenergy.com
